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Tuesday, March 20 • 3:35pm - 4:05pm
Customer Analytics with Oracle Advanced Analytics - from reactive to proactive
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Long gone are the days when mass mails with the same message and offer were sent to all customers. With the amount of data companies have on their customers together with tools such as Oracle Advanced Analytics a new world of possibilities for personalized and proactive marketing opens up. A company with customer data in an existing datawarehouse built on Oracle databases have a short time to market for an advanced analytics platform using the licensed option of Oracle Advanced Analytics. In this session I will go through the learnings along the way from being reactive to proactive using the whole offering of R together with Oracle Advanced Analytics to empower data scientists and analysts to generate cutting edge customer insights inside the database.

avatar for Magnus Perman

Magnus Perman

Senior Consultant / Solution Architect, SIGMA IT Consulting
Magnus is a senior consultant working for the Swedish company SIGMA IT Consulting. Magnus holds a M.Sc. in Computer Science and has over 15 years experience of working with different clients and delivered solutions within the areas of Business Intelligence, Data Warehousing and Analytics... Read More →

Tuesday March 20, 2018 3:35pm - 4:05pm PDT