Oracle Marketing Advanced Analytics team has been using Oracle R Enterprise(ORE) for propensity to buy modeling for the past few years. We have recently expanded our use of ORE to event registration. The models allow Oracle to target the right contacts for email marketing for product events. We have shown up to 4X increase in registration rates from model targets over the baseline. The presentation will cover an overview of the results of our modeling as well as some key insights we have learned on how to model using ORE.
