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Wednesday, March 21 • 4:30pm - 5:00pm
How to get from A to Z using multiple Oracle Products
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This session will cover a real world example of multiple Oracle products being used for data projects and marketing campaigns across an enterprise level business vertical. 

A major national partner in the telecom space - with 600 retail locations and 8 million customers - needed comprehensive analytic help which required the following cloud based Oracle products:
1) OCI - Bare Metal - Housing the entire US consumer database of 260 million records with 100's of household attributes
2) OAC - Geo-spatial audit of their retail trade area currently used for prospect canvassing
3) OAC - Using Advanced Analytics to create extensive profiles/personas of who was buying their product
4) OAC - Using advanced modeling techniques to build predictive audience files to power new customer acquisition programs
5) ODC and OnRamp Services - Pushing millions of prospect and customer records into Onramp Services for use in OMC
6) OMC - Monitor existing customer buying cycles for renewal and cross-sell opportunities - and suppression against new prospect audiences
7) OMC - Monitor behavorial triggers inside BlueKai DMP for optimal promotion of client brand
8) OAC - Effective post campaign reporting with ROI and other KPI’s used for better attribution of marketing spend.
Speakers
avatar for Jerry Gearding

Jerry Gearding

Chief Technology Officer, DX Marketing
Multi-disciplined technology, cloud, marketing and business leader with a consistent track record of driving increased levels of profit, productivity, ROI and overall customer satisfaction. Recognized as a technology evangelist and change agent who designs and implements best of class... Read More →
avatar for Ray Owens

Ray Owens

CEO, DX Marketing
Data-driven decisions are all the rage nowadays, but DX Marketing's founder and CEO Ray Owens has long been a numbers guy. His three decades of data analytics experience and real world customer insight form the foundation of both the capabilities as a business and the marketing philosophies... Read More →

Wednesday March 21, 2018 4:30pm - 5:00pm PDT
4-Rm 104
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