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Data Miner [clear filter]
Tuesday, March 20
 

1:10pm PDT

HOL: Machine Learning 101 with Oracle Data Miner and ADWC's Machine Learning Notebook
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Learn the fast and way to perform machine learning using SQL Developer 17.2’s Oracle Data Miner drag and drop workflow UI. Learn from multiple experts in the room who will provide 1:1 coaching, guidance and instruction as requested in performing several hands on tutorials. Ask questions, get answers and come away with a comfort level of using Oracle’s machine learning capabilities in your use cases.
Also, try the new Oracle Machine Learning (OML) Zeppelin-based notebook for the Autonomous Data Warehouse Cloud (ADWC). OML extends Oracle’s offerings for data science in the cloud. OML’s collaborative, notebook environment helps data scientists built, share, document and automate data analysis methodologies that run in ADWC. Come learn about how easy it is to use Oracle’s newest SQL notebook technology to access and view data and build and deploy predictive machine learning models.

Speakers
avatar for Charlie Berger

Charlie Berger

Sr. Dir. Product Mgmt, Oracle Machine Learning, AI, Oracle
Charlie Berger is the Sr. Director of Product Management, Machine Learning, AI and Cognitive Analytics in Oracle Server Technology. Since 1999, he has been responsible for Oracle’s machine learning—starting when Oracle acquired Thinking Machines Corporation where he was VP of... Read More →
avatar for Karl Rexer

Karl Rexer

President, Rexer Analytics
My company: www.RexerAnalytics.comI started Rexer Analytics in 2002. We're a small data science, predictive modeling & analytic CRM consulting firm. We help clients explore and understand their customers' needs, market to them more effectively, and use data to make better strategic... Read More →
avatar for Tim Vlamis

Tim Vlamis

VP and Analytics Strategist, Vlamis Software Solutions, Inc.
An Oracle Ace and expert in the visualization of data and the design of business analytics strategies, Tim combines a strong background in the application of Oracle-based business analytics and data mining with extensive experience in business modeling and valuation analysis. Tim... Read More →


Tuesday March 20, 2018 1:10pm - 3:20pm PDT
6-Bldg 500
 
Wednesday, March 21
 

4:30pm PDT

How to get from A to Z using multiple Oracle Products
This session will cover a real world example of multiple Oracle products being used for data projects and marketing campaigns across an enterprise level business vertical. 

A major national partner in the telecom space - with 600 retail locations and 8 million customers - needed comprehensive analytic help which required the following cloud based Oracle products:
1) OCI - Bare Metal - Housing the entire US consumer database of 260 million records with 100's of household attributes
2) OAC - Geo-spatial audit of their retail trade area currently used for prospect canvassing
3) OAC - Using Advanced Analytics to create extensive profiles/personas of who was buying their product
4) OAC - Using advanced modeling techniques to build predictive audience files to power new customer acquisition programs
5) ODC and OnRamp Services - Pushing millions of prospect and customer records into Onramp Services for use in OMC
6) OMC - Monitor existing customer buying cycles for renewal and cross-sell opportunities - and suppression against new prospect audiences
7) OMC - Monitor behavorial triggers inside BlueKai DMP for optimal promotion of client brand
8) OAC - Effective post campaign reporting with ROI and other KPI’s used for better attribution of marketing spend.

Speakers
avatar for Jerry Gearding

Jerry Gearding

Chief Technology Officer, DX Marketing
Multi-disciplined technology, cloud, marketing and business leader with a consistent track record of driving increased levels of profit, productivity, ROI and overall customer satisfaction. Recognized as a technology evangelist and change agent who designs and implements best of class... Read More →
avatar for Ray Owens

Ray Owens

CEO, DX Marketing
Data-driven decisions are all the rage nowadays, but DX Marketing's founder and CEO Ray Owens has long been a numbers guy. His three decades of data analytics experience and real world customer insight form the foundation of both the capabilities as a business and the marketing philosophies... Read More →


Wednesday March 21, 2018 4:30pm - 5:00pm PDT
4-Rm 104
 

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