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Data Mining (ODM) [clear filter]
Thursday, March 22
 

1:30pm PDT

Using Oracle R Enterprise for Event Registration Modeling and Propensity to Buy
Oracle Marketing Advanced Analytics team has been using Oracle R Enterprise(ORE) for propensity to buy modeling for the past few years. We have recently expanded our use of ORE to event registration. The models allow Oracle to target the right contacts for email marketing for product events. We have shown up to 4X increase in registration rates from model targets over the baseline. The presentation will cover an overview of the results of our modeling as well as some key insights we have learned on how to model using ORE.

Speakers
avatar for Joseph Darschewski

Joseph Darschewski

Sr. Data Scientist, Oracle
Sr Data ScientistOracle Marketing Advanced AnalyticsMS Statistics15+ years experience


Thursday March 22, 2018 1:30pm - 1:55pm PDT
1-Auditorium

1:55pm PDT

Oracle Machine Leaning & Adaptive Intelligent Applications for Manufacturing
In this session learn about Oracle's soon to be released prepackaged "SaaS on PaaS" cloud applications called "Adaptive Intelligent Applications for Manufacturing". This product is built directly on top of several Oracle’s PaaS components to collect, store, and analyze massive amounts of Operational Technology (OT) data coming from shopfloor systems such as MES, quality systems, LIMS, Equipment, Test stations and contextualizes this data with Information Technology (IT) data residing in HCM/CRM/SCM/ERP applications in a single consolidated operational data store and analyzed by applying advanced analytics, data mining/data science, and AI techniques to discover key patterns and correlations from historical data related to manufacturing efficiencies and also provide actionable predictive analytics to improve yield, reduce defects, reduce scrap, minimize cycle times, manufacturing costs, and equipment downtime.

Speakers
avatar for Gopal Ratnam

Gopal Ratnam

Sr. Director, Product Management & Strategy, Oracle
Software leader with proven track record of product ideation, execution, and management of cutting edge SaaS solutions that enable business and digital transformation for enterprises. Drive performance through dynamic leadership, strategic planning, process design, product innovation... Read More →


Thursday March 22, 2018 1:55pm - 2:20pm PDT
1-Auditorium
 

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