Analytics and Data Summit 2018

With data volumes exploding and a greater variety of data available,business users want to explore more data and discover new insights that they can apply readily to improve business strategies, operations and customer engagement.With easier data exploration,users are seeking to increase the depth and frequency of their data analysis.This is a significant change because users who engage in analytics processes interact with data differently from what has been the norm with traditional BI.Rather than just consume data,they ask questions,try different views and approaches,build predictive models, and more.Supporting users’ forays into analytics is critical because it’s becoming clear in nearly every industry that organizations need to be more analytical to compete effectively.Visual analytics can help users become more productive with data by using software to integrate data analysis capabilities with modern,graphical ways of expressing information.Such technologies give users more power. This study that examines experiences with BI, visual analytics, and visual data discovery to uncover how organizations can move forward to make users more productive with data and use technologies to improve collaboration. This study explores where users are succeeding with BI and analytics and where visual analytics can improve their decisions. Currently, users are not fully satisfied with their ability to use visual analytics functionality. Training and education are needed to help them understand how to use visualization effectively and exploit new methods of data analysis.